The new brand identity for The Children's Creativity Museum was designed around the idea of letting a child’s creativity flourish. The redesigned logo takes the iconic Children’s Creativity Museum building and renders it in a cartoon version of itself, adding stars sprinkling out of the roof to communicate all the creativity and fun that is to be had at the museum. The museum exhibits feature different tactical experiences that help children explore their creativity. The new aesthetic is fun and inviting. Pastel colors were selected for the museum's target audience, children between the ages of 3-5 years old. Four different tickets were designed with a QR code that would lead guests to instructions and diagrams to help them create origami art. The bottom portion of the ticket becomes  a solid color square with dielines to help guide the folds. Additional merchandise and stationary were also redesigned for the museum.