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sclrr brocure

Logo Design/Branding Identity /Editorial

The SCLRR Brochure was designed for a non-profit called Southern California Labrador Retriever Rescue. The 20 page brochure details information on adoption, statistics on the euthanization rate within local shelters, the benefits of spaying and neutering pets, features labs that are readily waiting to be adopted and ways to get involved and do some good. The brochure was created with the intent of representing how happy and playful Labrador Retrievers naturally are by choosing a legible and friendly rounded typeface and bright colors. The main color, selected for the logo, is inspired by the typical green tennis ball that is loved and played with by many dogs.