Amora is an Artisanal Candle Branding and Identity system project. The project was inspired by the sense of smell. Scents have the ability to transport you to any time and place because it is so closely linked to memories. Amora is giving customers the ability to fully customize a scent and the chance to relive a precious memory through the scent. The Branding concept, typography and visual elements are meant to feel nostalgic. The photography and imagery are grainy and hazy, replicating aged video footage quality. The typography is also replicating the typeface used by old camcorders. The brand aims to feel warm, inviting and familiar.